The Clicker or the Cap: Which Pen to Use?

The Clicker or the Cap?

Marketing Tip of the Week
This is an extremely basic, but most likely overlooked tip that will help increase your brand effectiveness. Don’t let the first half bore you to sleep. Hold the yawns in and sit up straight. Prepare to be captured by practicality!

Almost every major company, business and church has purchased writing pens with their logo or contact information on it. Logo branded custom writing pens are probably the single most standard branding item purchased by companies of every size. The reason is quite simple; people will use it, keep it in their purse, in their pocket or at their desk.

So What’s the Tip All About?
There are 3 basic concepts or styles that you can purchase when buying a logo branded pen; twist, cap and clicker. I’m officially here to tell you to lose the cap. Don’t buy them. In fact, don’t even think about buying them. They are slightly less expensive than the other options, but once the cap is lost, chewed or broken… the pen goes in a cup full of your competitors pens of those who made the same minor mistake of choosing the capped pen over the clicker just to save 2 measly cents! Now you’re sitting in the “pen abyss” while your ink most likely leaks out of the pen and onto their desk or counter. Now your potential customer is really upset!

Ok, so maybe I’m exaggerating slightly, but you get the point. Buy the clicker. Forget the cap.

The twist concept is alright, but they typically cost as much as a gold trimmed pen with spinners on them and a sub-woofer plugged into the butt.

Stick to the clicker. They’re simple. fairly priced, and will stay in the pockets of your potential customers for much longer.

Pricing
You can find custom logo branded pens starting at around $.18 for the special of the day, cheapo pens. Expect to pay about $.45 for a BIC branded clicker stic.