Basic SEO Tips: Using Images (Tips 7-10)

Website design has gotten much prettier these days with the use of website editing tools and software that allows designers to expand their visual and cosmetic effects and not rely solely on HTML coding and basic digital imaging.

With this in mind, we must still be sure to fuse images correctly with html, or other web language formats. Here we’ll discuss a few important things that you need to know when using images… and how to use them correctly and efficiently.

7 ) Optimizing Images: When using images in your website design, it is essential that you optimize the images correctly. If an image is too large of a file size, then it will look good, but the page will take longer to load. If you make the image file size too small, then the page will load fast, but the quality of the image will be poor. Make sure to set your images to the smallest file size, while retaining the highest quality possible to the human eye. Note: The standard image size is 72 DPI.

8 ) Naming Your Images: Make sure that you name your images using words that associate with your website and keywords that you have chosen. For instance, don’t name your images something crazy like 24524rhhrkhr3809.jpg, or something simple like pic1.jpg. Instead, make your image names matter. For instance, if you own a landscaping company, name your images landscaping-services.jpg, or landscaping-company.jpg. This will contribute to your SEO strategy in the long run.

9 ) Using ALT Tags: Each image should have an ALT tag attached to it (ALT=”alt image name”). Because search engines can’t identify what the image(s) look like, what color they are, what their purpose is, what text is on them, etc. you must identify them using ALT tags which act as “name tags” or “invisible ink” for the image(s) they represent. ALT tags also help users in the case that images don’t load correctly; the user will still be able to read the images on each page.

10 ) Image Quantity: Be sure to use a balance of images and html or web generated graphics. Too many images make a page load slow, and not enough may leave potential customers uninterested in browsing your site.

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