[caption id="attachment_51" align="aligncenter" width="450" caption="Human Sign Holder"][/caption]

Hammer the sign in the ground and call it a day! As a small-business owner myself, It bothers me to watch companies throw dollar bills out the window of their marketing budget, and many times I catch myself saying "they paid for that???". "Human Directional Signs" are one of those things that make my eyes roll and my head shake. It seems that only an elite few are even capable of accomplishing the near impossible task of... holding a sign? Here's my issue(s). Not too long ago I drove by a local K-Mart. There was a guy on the corner of an extremely major, dual 5-lane intersection holding a sign. The only problem is that whoever hired him must not have read over his resume' and [+]

[caption id="attachment_49" align="aligncenter" width="450" caption="The Clicker or the Cap?"][/caption] Marketing Tip of the Week This is an extremely basic, but most likely overlooked tip that will help increase your brand effectiveness. Don't let the first half bore you to sleep. Hold the yawns in and sit up straight. Prepare to be captured by practicality! Almost every major company, business and church has purchased writing pens with their logo or contact information on it. Logo branded custom writing pens are probably the single most standard branding item purchased by companies of every size. The reason is quite simple; people will use it, keep it in their purse, in their pocket or at their desk. So What's the Tip All About? There are 3 basic concepts or styles that you can purchase when buying a logo branded pen; twist, [+]